TechCare Spotlight Interview – John Hoey, SEO Executive

4th November 2020

Self-taught John is excited about the future with TechCare. 

You know about TechCare’s dedication to excellent service, our passion for everything tech and how much we care about our customers. But every so often we think you might like to learn more about our people. That’s why we like to bring you regular interviews with members of our team so you can find out all about their background, what led them to us and what makes them tick. In our latest TechCare Team Spotlight interview, it’s the turn of John Hoey, TechCare’s new SEO Executive.

Q: Can you talk a little bit about your background? 

A: When I finished my degree in Graphic Design, it was quite challenging to break into the Graphic Design industry, and so I worked in various admin roles for several years. In 2012 I started to play around with web development, and at the time, my Dad was paying a lot of money annually to a company to look after his website. One day he asked me if I could do any better and I said ‘Yes’! So I started there; I began learning the basic code elements, then WordPress and other areas such as JavaScript and then in 2015 I started working part-time at the Guild of Students at a University. My role there was to look after the website, and I ended up completely redeveloping it because it was so outdated. 

During this time, I started my own freelance business, as well. I was carrying out web development for companies, both B2B and B2C. From there, I found a lot of companies were looking for help with SEO because they wanted to be at the top of Google. So I thought I’d give it a go and teach myself. So from there I began working with clients on SEO and then the breakthrough came with a digital marketing agency in Staffordshire where I did a few bits of freelance work which led to a full-time position as SEO Manager. Then I got to know Karl, the MD of TechCare, through them after meeting at several networking events, and then a few weeks ago, we began the conversation about me coming on board with TechCare. It’s all happened very quickly! 

Q: Have you always had an interest in technology, and if so, why? 

A: Yes, definitely. I’ve always loved figuring out how things work. My Dad is a Business Improvement Manager, and so he’s done a lot of work on operational excellence and similar things, and so it’s very structured in breaking things down to a process level. I like to think about things in that way, asking how does it work and why does it work? Anything from computers to guitars, I’ve always been a bit of a gadget geek – I like having a good play around! 

Q: Do you have any significant professional goals you’re still aiming for, and if so, can you tell us about them? 

A: Yes, of course. The word ‘guru’ gets thrown around a lot in the SEO business, and although I wouldn’t necessarily say I want to be a guru, I do want to be the subject matter expert for TechCare. I want people to see that I have a good reputation and a good grounding, and I’d like to be able to build on the trust I have with clients to be able to offer this type of service. I want people to come to TechCare and me for help with improving their Google search results. And then from there, I want to expand onwards and upwards to other areas and help the team out where I can, with things such as UX and web development. 

Q: What excites you about the future with TechCare? 

A: Speaking to Karl about the thoughts he has for the future. He has some big plans, especially in the area that he’s brought me on board for and so that’s exciting for me. With Covid-19, we’ve seen a significant shift lately with people’s digital footprint. There’s a lot of companies coming online now that probably relied on a more retail-based plan rather than the digital side of things, and I think it’s perhaps brought forward a lot more companies’ plans to move towards a digital platform than 6 months ago. We’re seeing across the board that a lot of people are starting to build new websites and build up their digital marketing experience, plus we’ve also seen a lot of people asking about SEO contracts over the last 5-6 months and I think that’s only going to increase as we move forward. 

Q: In your opinion, is education or on-the-job experience more important for someone who wants a job like yours? 

A: It’s always good to work with people who have experience. Other people may have expertise in areas that you don’t, and you can learn from that. Everything is interlinked in marketing so there’s going to be things that you can take from SEO for example that you can implement in other areas of marketing. Also there are parts of general marketing that you can use in SEO, like customer personas and things like that. You really can’t beat on-the-job experience to teach you how to be proactive as well as reactive to various situations and client needs.

Look out for our next TechCare Team Spotlight interview where we’ll be sharing insights from another team member very soon!